Sometimes developing a new product is easy peasy, and a real pleasure. Sometimes, not-so-much.
If you follow me on Facebook, you know I've been working for several months on developing a Charcoal Toothpaste. There are some actual charcoal pastes on the market, mostly in Asia, but you usually find tooth powders, or a thick paste sold in a jar that you have to dip your toothbrush into (bleh!) because the texture won't allow it to be squeezed from a tube. They are generally marketed for their ability to whiten teeth.
Just part of the development process...every failure is one step closer to success!
I love a good challenge, though, so I'm not giving up. I won't settle for less than smooth and creamy, and able to be dispensed from a tube like traditional toothpaste!
My toothpaste is made not only with activated charcoal from bamboo, but a clay mixture of bentonite, pyrophyllite, montmorillonite, kaolin, and chlorite (all the clays except the bentonite are locally sourced from the Crater Lake, Oregon region and contain over 65 trace minerals). I've got lots of other good stuff in there, too, like aloe vera and neem powder, plus sea buckthorn and coconut oils!
This, to me, is a thing of beauty:
I'm using a blend of essential oils including peppermint, spearmint, clove, myrrh, tea tree, and wintergreen, plus xylitol for a clean, minty taste. Finding the perfect balance of texture and flavor has been a demanding task, but I'm.almost.there...
Brushing your teeth with it makes you feel like a kid. It's goofy and fun, and you look like this:
(It was hard not to make monster faces in the mirror, but I refrained.)
My front right tooth is actually a crown. I fell and cracked my tooth in first grade, but it died completely in my 20's. The crown doesn't stain, but the rest of my teeth do! Rather than give up coffee and tea, I've had to use peroxide-based whiteners for the last 20 years to keep my two front teeth the same shade. Since using my charcoal toothpaste, I haven't needed to bleach my teeth once.
I made samples to hand out to the first 12 customers who want to try it. They are free for the taking, but I'd love your feedback to help me with any final tweaks! You should get at least two brushings from a sample.
The boutique is open Wed-Fri Noon-7pm, and Sat 11-2 if you'd like to pick one up. If you place an online order, just add a note in the comments box. (one per customer, while supplies last)
(Carlo assisted me taking the photos for this blog.)